There’s a really wild idea taking root in the logistics business that asks the question: “Can we make real life more like the Internet?” From this, the vision of the Physical Internet was borne: a crazy notion to model the physical world of transport logistics after the technologies and methodologies of the digital internet. This vision was pioneered by Benoit Montreuil of Georgia Tech University, seeking to “packetize” logistical processes to create more efficient, effective, and sustainable supply chains based on open standards and processes.
So why is this important in the world of innovation? Because it's by studying truly breakthrough ideas, as they are emerging, that we can learn to master the art of innovation. This is the perfect opportunity to do so because this is a huge idea. Read this, and feel the excitement, and share your ideas about it in the comments area!