Innohacking is an emerging new process of ideation for developing disruptive business models more effectively. Its roots are based in the concept of “growth hacking” — a process used by Internet marketers that leverages rapid experimentation across the marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to virally grow a business. Used by companies like Dropbox and AirBNB, those who understand growth hacking will enjoy a competitive advantage that is difficult to overstate.
Hacking itself, in this context, is then defined as finding a leverage point or vulnerability in a system, and exploiting it to your advantage. Thus, when you “hack the system”, you expend only a limited investment with hopefully exponential gain, and this should be applicable in any disciple. Our goal is to apply the concept of hacking to the core ideation process that drive innovation.
Here are eight simple “innohacks” you can use to seek undetected market opportunities, perform more insightful ethnographic needsfinding, generate deeper insights or simply be more creative. Most are general purpose, and some are specifically formulated to detect opportunity spaces in arenas like blockchain and quantum computing.