BrandSpark: with Branding Guru Jerome Conlon
Drawing on decades of practice and thought leadership into developing more meaningful and iconic brands, this unique workshop experience takes you on an inspiring and insightful journey to the heart of brand development. This highly experiential format transforms the way you’ll view brand planning as you learn to work with new perspectives, questions, tools and process. It’s not so much learning how to be more efficient in your marketing - it’s about how to be more effective and engaging as a brand. It’s about how to put more life into your brand in order to broaden the level of enthusiastic appeal to all key constituents.
The workshop facilitators Jerome Conlon, Moses Ma and Langdon Morris, draw from and combine principles touched upon in their recently published books Soulful Branding and Agile Innovation to accelerate your understanding of brand planning techniques in use by some of today most successful and iconic brands such as Nike, Apple, Starbucks, Disney, FullSail University and others.
2017 workshop will be co-produced by the Center of Corporate Innovation at the University of Wisconsin Business School, and the date of the event will be announced shortly.
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|Event End Date||09-07-2017|