The FutureLab Innovation SWAT Team

How can you align your own creativity with a deeper understanding of the inexorable macro trends and forces that are shaping the future?

You've already got the insider's knowledge, but where do you get the outside perspectives that will catalyze your team's expertise and produce great new insights?

This is one of the most challenging problems in innovation management – how to come up with brilliant ideas that are genuinely new and different? 

A deep study of this issue reveals that most great ideas come about when you combine profound insider insights that come from deep knowledge of the industry and the market with an outsider's view of new technologies, new possibilities, and changing customer needs and expectations.

FutureLab's Innovation SWAT Team may be the solution. A brilliant team of world-class technologists, thinkers, and business leaders the Innovation SWAT Team helps you break through to brilliant new ideas that are sure to be relevant.

INNOVATION SWAT Team workshops are like your private TED conference: concepts become insights, insights become ideas, and ideas become great possibilities to fill up your pipeline of compelling new innovation projects.


Among the 30 or so current SWAT Team Members are these amazingly talented individuals ...

Bob Bressler
Bob served as Vice President and Chief Scientist, Networking, at Sun Microsystems, where he was responsible for charting the future directions for networking products and advanced development in networking for Sun as well as working across all the Sun companies to guide the direction of networking technologies and create network product strategies. Prior to joining Sun in 1994, Bob spent four years at Network Equipment Technologies (N.E.T.) as senior vice president, technology and corporate development and chief technical officer. His responsibilities included long-term strategic planning and overall product architecture for N.E.T. and ADAPTIVE, as well as the investment strategy for advanced R&D activities and spending.  Bob also spent four years at 3Com Corporation, serving eventually as chief technical officer and vice president, corporate development. His responsibilities included overall product strategy for 3Com and in particular, the creation with Microsoft, of 0S/2 LAN Manager.

 Michael Barry

Michael has more than two decades of experience providing strategic innovation at the critical early stages of the innovation process. He is an accomplished engineer and product designer with dozens of patents under his belt, and now teaches design thinking at his alma mater, Stanford.  His clients include Sony, IBM, Kimberly-Clark, HP, Merck, Intel, Shure, Johnson Diversey, Sony Ericsson, Nestlé, Wells Fargo Bank, Wrigley, Deloitte, Chrysler and Unilever. He has received numerous awards from ID Magazine, IDSA, Business Week, and the 2008 Accenture Article of the Year Award for “Innovation As a Learning Process.”  Michael has BS and MS degrees from Stanford.

Elliot Maxwell
Elliot advises public and private sector clients on strategic issues involving the intersection of business, technology, and public policy in the Internet and E-commerce domains. From 1998-2001 he served as Special Advisor for the Digital Economy to U.S. Secretary of Commerce William Daley and U. S. Secretary of Commerce Norm Mineta. In this position he was the secretary’s principal advisor on the Internet and E-commerce. He coordinated the Commerce Department's efforts to establish a legal framework for electronic commerce, ensure privacy, protect intellectual property, increase Internet security, encourage broadband deployment, expand Internet participation, and analyze the impact of electronic commerce on all aspects of business and the economy. He was deeply involved in the development of E-government activities and was a founding member of the U.S. Government Interagency Working Group on Electronic Commerce. After leaving the government, where he had also served at the Federal Communications Commission as Special Assistant to the Chairman, Deputy Chief of the Office of Plans and Policies, and Deputy Chief of the Office of Science and Technology, he served as Senior Advisor on the Digital Economy and directed the Internet Policy Project for the Aspen Institute’s Communications and Society Program.

For the last dozen years he has focused on issues of openness—how the digitization of information and the growth of the Internet has increased access to information and allowed individuals and groups to use that information in new and unexpected ways. He has examined how greater openness effects traditional intellectual property regimes and how it is altering various domains such as healthcare and higher education. His most recent work focused on the public access policies of the National Institutes of Health and their impact on proprietary publishers in the biomedical arena. Maxwell also has worked as Assistant Vice President for Corporate Strategy of Pacific Telesis Group where he combined business, technology, and public policy planning and worked for the U.S. Senate as Counsel to the U.S. Senate Select Committee on Intelligence Activities (the “Church Committee”) and as Senior Counsel to the Senate Intelligence Committee.

Kirsten S. Moy
Kirsten is a leading thinker in the community development field.  She is formerly the director of the Economic Opportunities Program (EOP) at the Aspen Institute. She came to the Institute after serving as project director for the Community Development Innovation and Infrastructure Initiative, a national research project on the future of community development and community development finance. The initiative was incubated at the John D. and Catherine T. MacArthur Foundation in 1998 when Ms. Moy was a Distinguished Visitor at the foundation. Previously, Ms. Moy served as a Presidential appointee as the first director of the Community Development Financial Institutions (CDFI) Fund in the U.S. Department of the Treasury.  She held a position as senior vice president and portfolio manager at Equitable Real Estate Investment Management in New York City, where she was responsible for designing investment products to enable institutional investors, such as pension funds, to invest in affordable housing and other community and economic development projects.  She also served as a program investment officer with the Ford Foundation; and positions as a management analyst at Equitable and Nabisco, Inc. Ms. Moy has a M.S. in Operations Research from the Polytechnic Institute of Brooklyn and a B.S. in Mathematics from the University of Detroit.